Internet, la tecnología y la digitalización están transformando por completo nuestras vidas. Todo es más fácil, automatizable, programable. Sin embargo, en este proceso, se está perdiendo una de las sensaciones más humanas y potentes que existen: la sorpresa.

We visit places we have explored in-depth on Google Street View, attend concerts we have watched a dozen times on YouTube, and even eat at pre-selected restaurants because we already know it has received good ratings.

So, where exactly is the surprise? the excitement? the unexpected?

Fortunately, predictability inspires innovation.

The kind of innovation that is responsible for pulling us out of our comfort zone and delivering those special moments far beyond what we could have anticipated.

This has always been an objective at Ushuaïa Ibiza Beach Hotel: conceptualize innovation that merges design, architecture, and first-class services. Always striving to introduce new, fresh ideas, Ushuaïa has since become a reference point in Ibiza – and the rest of the world – for delivering one-of-a-kind experiences.

Ushuaïa Ibiza Beach Hotel has been awarded for its innovation and continuous effort to integrate technology and hospitality, an effort which came to fruition during its early opening with the introduction of the VIB – or Very Important Bracelet.

This smart bracelet elevates the customer experience to the next level, allowing guests to do everything from a single device such as open their rooms, pay for products without cash or even share social updates.

The VIB can also be configured to the individual tastes of each guest, offering specialized services and products that further personalize each stay.

But the full capacity of the VIB doesn’t end there. In each hotel room, there are touch screens where the user can interact with their bracelet – allowing them to get real-time information on hotel services, packages and, most importantly, the nightly musical line-up.

This, together with the use of tablets and game consoles, also allows for communication between the different rooms – demonstrating the commitment of Ushuaïa to remain at the forefront of technological development.

But at this hotel, innovation isn’t limited only to technology. Take for example, “The Unexpected Breakfast,” a completely unique dining experience that invites guests to lose themselves in a labyrinth of breakfast stands that aim to indulge all tastes.

Every corner offers a different culinary surprise: from the classic sweet and salty treats to intricate dishes that arouse the most exotic of senses.